Home > Bargain > The Magic Numbers – Those the Brokes

The Magic Numbers – Those the Brokes

EMI Records, 2006

Ah finally, I can play a game with my readers.  Quick!  Pick out who in the album art is not a woman.  Hurry, you’re running out of … oh, yeah, the ones with beards.  Well, they all have nice sets of hair, eh?  They also look very relaxed and rather content staring out of the window at us.  The really hairy guy is even waving at us.  Unless this is some kind of black metal ruse pitched at luring us in for the epic assault, these guys are probably cute and cuddly with their music.  Well, wouldn’t you know!

This British quartet know how to spin a very fine pop song.  I don’t know how anyone who is into pop music couldn’t excessively salivate during the opener of “This Is a Song”.  Granted, it’s five minutes which doesn’t typify a pop length, but it has all those elements that can sweep one up (if one allows one to get swept up).  From the light vocals of Romeo Stodart to the pretty backup vocals of Angela Gannon and sister Michele Stodart to the appealing changes across the choruses and verses, “This Is a Song” sets this album up to be a great one.

“Take a Chance” is another excellent song that has an intro that reminds me of M83 (circa “Before the Dawn Heals Us”) as well as the Strokes (circa always).  The quick, cheerful tempo combined with Romeo Stodart’s honeyed vocals easily make it an instant hit.  The group slow grooves it with “Boy”, which I guess was inevitable because if they had kept going as they were going I was going to explode with self-hugging gushiness.  Whew, dodged that.  The song might come across as too delicate, especially near the end when the ladies are singing forlornly, but one could give them a pass after the earlier greatness.  It takes a few songs to get to “Keep It In the Pocket”, which is another sureshot pop beauty.  I confess, it has a lot to do with the “ooh ooh ooh ooh”s that the group excellently employ between verses.  Honestly, how easy and yet how wonderful do a few oohs sometimes sound?  The Magic Numbers know how to do it without sounding too forced.

I have to say, after hearing the first half of the album I was searching around the Internet wondering where these guys ranked in the top 50 albums of 2007.  I mean, wow, this is some seriously awesome pop music!  I’m really liking it and what the heck?  Not even in the top 50 of 2007?  Are you KIDDING me?!  I mean, how could this fantastic record get utterly ignored in 2007 unless something murdered the successful build up of the first seven tracks?  There’s no way that the last four could’ve done something so terrible as to … oh, but they do.

As it was hinted on “Boy”, the Magic Numbers do have a penchant to get a bit slow.  Well, the last four tracks are all slow and make the final stretch a little dull.  Why’d they kill the momentum?  “Take Me Or Leave Me” is forgivable in that it could just pose as the serious, heartfelt quiet song that employs strings and wilting vocals by one of the ladies.  Too bad it takes nearly five minutes, which probably makes it feel a lot longer than it really is.  Unfortunately, it sets up the derailment in interest until the end of the record.

“Let Somebody In” is another slow plodder that is quaint but man, not after “Take Me Or Leave Me”.  Too much is too much.  “Runnin’ Out” tries to save things with its overabundance of momentum, but it just doesn’t have the same hook as “Take a Chance” or “Keep It In the Pocket”.  No matter, for whatever rekindling of pop fervor it could have alighted “Goodnight” ends up much too sappy as a finish.  And hey, to add a little salt to the final run of songs the hidden track that lurks is even slower and quieter than anything heard before.  (snore)  Ultimately, the last group of tracks are a real let down to listen to the end of the record knowing how excellent the lead up was.  So yeah, that’s probably why this didn’t get on many (or any) 2007 lists.

The Magic Numbers have a very neat, professional-looking website to check out.  Then there’s MySpace.  We all know about MySpace.  By the way, one of the genres the site lists the band as is ‘psychedelic’.  Oh, that’s a good one.  I will say that MySpace sometimes looks psychedelic, though.

Well, where to go from here?  The Magic Numbers had a record before and after this one, so one could take a chance on their earlier stuff as possibly being more poppy and fun.  One could also hope the Magic Numbers created a few more good tunes on their follow up record, yet at the same time dread that they went completely soft.  I’ll have to find out and let you know.  In the meantime, the Magic Numbers are still out there making music that you might be able to catch live at some point when they’re Stateside.  They’re certainly a band to go check out if you like your indie pop at a level that rides the line between catchy and catch z’s.

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